GD Topic: Big Brands Guarantee Quality and Latest Fashion

  1. Big Brands need to maintain their brand image 
  2. They aim for long-term customer loyalty hence are quality oriented
  3. They have SOPs and have uniform operation
  4. They reach economies of scale and are therefore able to afford quality
  5. They recruit industry experts to guide them through and deliver quality
  6. They inspect the products before letting them into the market
  7. They take care of the various aspects e g. Fit, Finish, Durability, Serviceability, Reliability, Performance and Features etc of a product
  8. They have close affiliation with the trend setters; in some cases they are the trend setters
  9. They have to stay competitive in market and hence are up to date with the latest fashion
  10. They honestly communicate about their products
  11. The price is on the higher end which itself makes them highly valued and less accessible
  12. They have a well-qualified team of fashion forecasters 
  13. They have an effective customer feedback system for getting information on perceived quality and customer expectations
  14. Brands like Zara provide fast fashion
  1. Big brands take customers for granted
  2. They enjoy the name they have built over years and are not concerned about the quality
  3. They have some basic lines of products and are least concerned about the latest fashion
  4. Small brands and local companies are more efficient in popularising the trickle up fashion
  5. New and small brands strive hard to make their place in the market and hence provide quality in lesser price
  6. Big brands get most of the products outsourced and hence it is difficult for them to keep track of the quality
  7. More price does not essentially mean better quality
  8. Big brands are not approachable and do not entertain small orders
  9. There is less customization and pre-defined output

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