GD Topic: Big Brands Guarantee Quality and Latest Fashion
- Big Brands need to maintain their brand image
- They aim for long-term customer loyalty hence are quality oriented
- They have SOPs and have uniform operation
- They reach economies of scale and are therefore able to afford quality
- They recruit industry experts to guide them through and deliver quality
- They inspect the products before letting them into the market
- They take care of the various aspects e g. Fit, Finish, Durability, Serviceability, Reliability, Performance and Features etc of a product
- They have close affiliation with the trend setters; in some cases they are the trend setters
- They have to stay competitive in market and hence are up to date with the latest fashion
- They honestly communicate about their products
- The price is on the higher end which itself makes them highly valued and less accessible
- They have a well-qualified team of fashion forecasters
- They have an effective customer feedback system for getting information on perceived quality and customer expectations
- Brands like Zara provide fast fashion
Against:
- Big brands take customers for granted
- They enjoy the name they have built over years and are not concerned about the quality
- They have some basic lines of products and are least concerned about the latest fashion
- Small brands and local companies are more efficient in popularising the trickle up fashion
- New and small brands strive hard to make their place in the market and hence provide quality in lesser price
- Big brands get most of the products outsourced and hence it is difficult for them to keep track of the quality
- More price does not essentially mean better quality
- Big brands are not approachable and do not entertain small orders
- There is less customization and pre-defined output
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