Luxury brands are dependent on Chinese consumers because most of their revenue comes from Chinese consumers, as evident from the newly released report by Deutsche Bank.
For details read the article Why Fashion Brands Are Dependent On Chinese Consumers
Neal Heard has been selected as the new creative director for the relaunch of Meyba, an old Spanish Sports brand. Meyba made kits for the Barcelona football team from 1982-1992.
The new role of Neal demands his creative freedom to design crossover of fashion and football; The designs that fit the brands and “the moment”. Meyba wants to target younger and edgier streetwear kind of customer.
Read more about the story of Meyba and why did they go out of business after 1992 in this article The Interview: Neal Heard, Creative Director, Meyba
Streetwear is more than just clothing. In Africa, the youth population have soared and streetwear has become a way for them to speak their mind and be heard in their communities and worldwide.
Streetwear has been adopted by young people because it allows them to combine the hip hop and skate culture with their local style to communicate their own realities.
Dive deeper into the story by reading the article The young West Africans finding their voice through streetwear
Arya NEWS · NEWSLETTER