Fashionflyer on 06th November 2020

Desi Belle by Killer Jeans, Gucci's Film Festival, and London Fahion Week 2021

Western Fashion's new avatar, Desi Belle, set to attract Indian customers. Gucci is staging a Film festival to showcase its next collection, and London Fashion Week 2021 opens for all gender.

Desi Bellé by Killer Jeans

India’s leading denim brand, Killer Jeans, has launched a brand Desi Bellé under their “www” campaign. Quite exciting activities are planned by Killer Jeans as part of social media viral content marketing, influencer tie-ups, and merchandizing.

Desi Bellé by Killer Jeans

This “www” or “WorldWideWest” initiative by the brand brings western fashion directly to India with a tag line “break free”, which is apt for Desi Bellé and Indian woman, who is ready to take on the world by panache, a woman who is not afraid to try different styles and wants to break free from the regular fashion.

Read more about this story at Desi Bellé lets woman ‘break free’ with new digital campaign from ‘Killer Jeans’ by

Gucci’s Film Festival

Industry power houses have been pondering and trying to bring their innovative responses to the hardships posed by pandemic and climate crisis.

In May, Gucci’s creative directory posted a soul searching letter on Instagram, informing fashion fans and the world that they would stage two collections per year.

Gucci's Film Festival

Michelle has been tweaking and iterating on creative ways to showcase Gucci’s collections since May this year.

It is probably a wise way to engage rising content hungry global audience, whose behavior has been changing in these new situations.

Find more details on Gucci’s Film festival amid the trend of fashion shows in the story by Rachel Tashjian at Forget a Runway Show. Gucci’s Launching a Film Festival

London Fashion Weeks 2021

Launch of London Collections Men in June 2012 was a response to the industry and was to have a separate platform for brilliant British menswear designers.

Mark your calendars for upcoming London Fashion weeks, As the British Fashion Council and London Fashion Week continue to look at the future. They have found the opportunity to change, collaborate and innovate.

London Fashion Weeks 2021

In order to continue redefining Fashion Week model, by embracing digital and technological innovation while offering ideas and solutions that will work fo all designer businesses, London’s Fashion Weeks will be open to all genders and seasons. which for 2021 will be :-

  • February (19 th– 23 rd )
  • June (11 th – 14 th ), and
  • September (17 th – 21 st )

Find more details on the event at London Fashion Week Opens Up to all Genders and Collections from February 2021


To follow website updates and recive them on emails Subscribe to FashionLiteracy.

To know more news on 6th November 2020 and to stay updated, read our Free Newsletter.