The brands need to offer incentives that resonate well with the customers and help brands in reducing customer churn, increase footfall ( these days increase in no of visits and the duration of session time), and increased eco consciousness.
Some examples of best loyalty programs are Next-Gen Program Structure, Sophisticated Rewards, and Seamless In-store Experience. In addition, read more about examples from H&M, Nicce, Urban Outfitters, Love Bonito, and others in an article written by Zsuzsa Kecsmar Fashion Loyalty Programs: A Comprehensive Guide (2020)
The concept of bespoke, made-to-measure has taken a new form. It seems that we do not want to be part of standard sizing system and want to adopt technology and new measures to find solace in the trends which were historically popular before 1940’s.
However, how is this possible and can overcome challenges of maintaining low cost and high quality of garments amid efforts of keeping sustainble trends?
Sophie has explored the topic and she shares here experience in The rise of bespoke clothing: Is made-to-measure the answer to fashion’s sustainability crisis? . Read it to find out here personal experience of shopping with brands such as Unspun and Megan Crosby.
Faun Studio, a sustainable brand, presents their fresh collection of S/S 2021 in an online and virtual show. They presented their Spring and Summer Collection which were more bright, forward-thinking and hopeful.
For Andrew jackdown, these collections were cool and desirable. Have a look at the playful and fun displayed in jumpsuites, slip dresses, jackets, blouses and others in FAUN STUDIO SHOWS CELESTIAL BEAUTY AT VANCOUVER FASHION WEEK S/S 2021
To follow website updates and recive them on emails Subscribe to FashionLiteracy.
To know more news on 2nd November and to stay updated, read our Free Newsletter.
Arya NEWS · NEWSLETTER