In 2010, the star decided to relaunch J Lo by Jennifer Lopez. This time it was launched in partnership with Kohls. At the time, the star had learned from the failure of her previous attempt.
Jennifer’s fashion line was among eight ‘down-trending women’s private brands’ that received the boot.
After a decade long partnership, the department store chain dropped her from their stores because Kohls’ CEO thinks that exiting them will create focus and clarity on the brands that will continue.
The star has a shoe line in partnership with DSW and a footwear partnership with Giuseppe Zanotti. She also has a footwear partnership with Giuseppe Zanotti and is the face of three major brands.
Read more in What Happened To Jennifer Lopez’s Fashion Line?
The implementation of concepts such as Augmented reality and the 3D platform is not new in the fashion industry. The use of such concepts has surged in the era of COVID.
The brands that focus on fashion can actually take AR’s advantage by using 3D designs and virtual try-on because touch and try on apparel was the most important factor when customers purchase online.
Moreover, brands that use this technology have seen a huge lift in their conversion rates. Brands now can simulate avatar’s in customers home using AR. Shopify has reported increased online sales because 3D and AR shopping gives a better understanding of the products to the customers. It is especially more effective in the case of accessories and bags.
Additionally, communication between designers and brands can be streamlined when 3D models are incorporated.
Given today’s situation, remote workers can really make use of technology integrations as provided by VNTANA.
Read more in The Benefits of 3D Fashion
New Zealand based label Maggie Marilyn has “said goodbye” to its wholesalers. Now customers can only purchase from the brand’s website or from the bricks and mortar store.
The brand has also abandoned traditional fashion calendar rules. since ‘Somewhere’s’ 2019 launch Maggie Marilyn has seen a 140% revenue increase and 90% web traffic increase each quarter.
This shift to DTC will mean that Marilyn will be able to abandon markdowns, firming confidence with partners of its continued investment.
The brand is also set to launch a repairs scheme. Under this scheme customers can return pieces that have developed ‘love marks’ so that those can be repaired for free.
Marilyn has celebrated its new beginning with the opening of its first retail store, the first of many she hopes to open around the world.
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